Blogging Markets the Message Better Than Anything Out There!
Time to “get out there!” Blog it! Get the new kit to show you all the social media techniques and online strategies! 
Have you ever dreamed of becoming rich and famous? Of course, everybody does, but not everyone have what it takes to be a movie star or a world famous supermodel.
But, have you ever considered that even regular people
and self-published authors or up & coming speakers
like you can become famous through blogging? Indeed,
blogging can bring you fame and it can even make you
rich. (Or at least get you some good PR buzz going) 
As an author/speaker, you know that the key to
success sales is by getting targeted traffic in your website.
Targeted traffic is the type
of people that you want to visit your website and not
just anyone in the internet. To do this, you need to
advertise your products throughout the internet
through affiliate programs, banners, emails, article
publishing websites, and etc.
However, have you ever considered blogging as a tool
for marketing? A CREATIVE blog!
Basically, blogging is what people use today as a sort
of journal. Some use it as an outlet of their
frustrations by writing about it, others use it as a
diary where people put in everything that happened to
them on a particular day, but there are some people
who found out that blogging can be a great tool for
marketing.
You have to consider the fact that people do love to
read blogs. And, with the millions of people logging
in on the internet on a daily basis, you can just
imagine how many people might enter your blogging
website and read your blogs.
So, how can you market your products or services in a
blogging website?
Well first of all, you have to remember that you
should never treat blogs as a marketing tool although
this is your purpose for it. Instead, try treating it
as a way to communicate with other people. The last
thing that people wants to see in a blog is some
salesman trying to aggressively sell their wares on
the blogs they wrote.
So, how can you sell your products/books?
You’ll be surprised as to how many ways you can market
your books. You have to remember that people don’t
like salesmen trying to push their products up on
their faces. What they want is someone who is a
regular person like they are who knows a little
something about a particular thing, which is your
product.
What this means is that when you write blogs, never
try to be a salesman. Instead, you have to think like
a customer who tried your product and loved it. Ask
yourself what they would say about your product in a
blog. By thinking and writing like a customer, you
will be able to relate to other people. You will be on
their side and you will be their friend.
That is how you should market on blogs. You need to be
a customer who is satisfied with the products or
services you are selling and that you are simply want
people to know about it and that you recommend it. If
you believe in your product or services so much, then
you won’t have any problems at all.
To make this even more believable, try adding some of
the pros and cons. But, don’t
emphasize the cons, just try to mention it.
Blogging can bring you tons of PR if you do it right.
Remember these tips and you will be well on your way
in making your blog “famous” as well as your business
and the book you are selling.
See www.PamPerryPRCoach.com too for free MP3 and www.ChocolatePagesNetwork.com! (FREE social network for Christian authors)
12 Tips for Great Graphics, Please!
Graphics Gotta be GREAT! by Pam Perry
I see so many people with computer programs that “do” graphics making a mess. Just because it comes on your computer or you can buy it at Best Buy does not mean you are a great graphic artist. It will look “home made” – and trust me – you don’t want that. Not if you want to look PROFESSIONAL> SO, at least do these things if you’re going to compose a brochure, flyer, postcard or book cover!
1. Chose the right paper by thinking about the purpose of the document. Will it be mailed, handed out or distributed some other way? The weight and texture of the paper speaks volumes and should be practical for its use.
2. Maximize your impact by using “white space” effectively and creating balance to your layout. Professional designers are experienced in making the simple look elegant.
3. Create a look that commands attention and invites the reader into a document by using the proper size and style font. Minimize the use of multiple font styles in one document to avoid creating the look of a “ransom note.” Less is more. Simple is best.
4. Communicate through color by supporting the theme and essence of your corporate ID. The printing process will impact your design and affect the budget. Make sure your printer understands the purpose and intent of the document.
5. Maintain a consistent look in multiple media by using the same fonts and colors, and placing your logo and address in the same location. This means your website, print ads, postcards, flyers, and anyplace else your ministry’s brand is presented.
6. Select a designer after reviewing their portfolio. Look for a variety of projects and products. The better designers can create completely different looks and avoid delivering “cookie-cutter” designs. Check out Juan Roberts, Bob Ivory or Tyora Moody. I love them!
7. Spend the extra money for proofreaders. It is easy to become familiar with your own work so you read what you expect to see. A trained objective eye avoids costly and embarrassing errors. It is not the graphic designer’s job to catch text errors. (Pay them well, I love Leah Hubbard)
8. Produce a “print spec” form with the assistance of your printer to correctly write out the specifications for printing. This tool communicates exactly what you expect. It can be used to administer print quotations to compare print job costs.
9. Deliver powerful presentations with exciting documents that have multiple uses in a power point slide show. Whether a presentation is being projected from a laptop computer or from a presentation folder, the layout, graphics, photos, charts, and all elements of your presentation must articulate your message in an easy-to-understand format.
10. Generate effective impressions with photos or art in any printed item by having the appropriate artwork. Most printers require 300 dots per inch (dpi). This specification is essential for delivering images with clarity. Use professional photos, especially for head shots!
11. Use clip art sparingly. It can be helpful. Apply caution to keep your material from looking too amateurish or dated. A good designer has the eye for knowing the limits.
12. Inspect what you expect. Price is often the determining factor for finding a designer. Invest in first-rate talent to reflect a top-rate ministry. It may cost a little more. “You get what you pay for” in most cases.
See www.PamPerryPRCoach.com too and www.ChocolatePagesNetwork.com!