10 Places to Promote Your Book with Articles
Many authors receive thousands of dollars worth of free publicity by publishing articles and excerpts from their book in other publications. Writing your book is only one step in the process of establishing yourself as an expert in your field.
Once your book is written, make a plan to promote it using the following venues, and begin formatting your writing to fit in the appropriate publication.
1. Books that relate to your subject can include quotes from your book as a reference. Keep an eye out for other authors writing books who will surely need reference material for their own writing. Also, books that include stories from multiple authors can be a great marketing tool to promote you as a writer as well as promoting your book.
2. Seminar handouts that you use when you are giving a presentation can be an excellent way to keep your name and your book in front of the reader. Provide the audience with interesting materials written by you to take home and read.
3. Trade publications will print articles relating to your book that are relevant to the specific industry. Research to find out which publications and journals will fit your topic best and submit your articles to the appropriate departments for considerations.
4. Magazines can provide mass exposure to a targeted audience for your book. Call the advertising department and ask for a copy of their editorial calendar. This free resource will allow you to see where your topic fits into their schedule. Once you see where your story fits, email or write the editor of that section to present your story idea. This must be done several months in advance to make sure there is plenty of time to include your story.
5. Local and national newspapers are always looking for story ideas. Tie your book in to current events or trends to make it newsworthy. Try to stay off the Book page, and try to get your book featured in the sections that are more widely read.
6. Community newspapers and journals usually come out on a weekly and monthly schedule, so an article reprint has the opportunity to be highly read. Make a list of all the smaller community newspapers within a 50 mile radius of your city. Submit your article to all potential sources.
7. Newsletters that are related to your book topic provide a reader base interested in learning more and will eagerly read your article. Find out what newsletters are mailed out to specific subscribers, as well as online newsletters that may consider reprinting your article or excerpt.
8. E-zines are growing in popularity online. Try to get your article reprinted inas many e-zines as possible. The more people who read your article, the more possible book sales you will make.(see mine: http://ezinearticles.com/?expert=Pam_Perry)
9. Your own website & blog is a necessary location to place articles for publishers of e-zines, newsletters, magazines, and newspapers to retrieve. Your own readers will enjoy learning more about your book topic and will visit your website more often if you add valuable information for them to read.
10. Other websites & blogs that allow you to post your articles and excerpts for their visitors are a great resource to spreading the message of your book.
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10 Items to Include in Your Press Kit for Authors
Building your press kit takes time and planning. Your press kit will play a major role in getting free publicity for your book, so you want to make sure that it includes as much valuable information about you and your book as possible.
You want to make it as easy as possible for the media to feature you in a story. Once you have gathered your information, make sure to post it online for journalist to have access to it 24/7.
Your press kit will always be a work in progress as you are constantly updating your information to reflect the success that you are having with your book.
1. A standard press release announcing your book, giving information about you as a writer, and your availability for speaking engagements is a standard inclusion in your press kit. (see previous post on blog)
2. A press release that uses an interesting angle, topic, or media tie-in will make it easier for the media to write multiple stories about you.
3. A pitch letter giving the media all the different angles that could be featured from your book. Be as creative as possible, but make sure that you don’t stretch too thin. The angles that you provide have to directly tie-in to your book so that it can be a featured resource.
4. A list of possible interview questions will help the reporter put together an interview more quickly. You have taken a lot of the work out of their hands. Also, this helps you get the information out to the audience that you think is important in the promotion of your book. (contact Ministry Marketing Solutions for samples).
5. Include a media alert that refers to any recent news or events and how it is relevant to you and your book.
6. Your author biography is vital to your press kit. The media will want to know what authority you have for writing your book as well as any interesting facts about your past that could be used as a media angle.
7. Your professional photo should be a headshot and have good quality for scanning and reproduction. Make sure that it is updated at least every two years to reflect how you look at the current time.
8. Any copies of stories written about you relating to your book should be included so the journalist can see how others have reported on you. You should keep an ongoing file to keep all printed stories you have been featured in.
9. Your book tour schedule, which may be 5 local book signings, or 50 booksignings and speaking engagements around the country should be included to give the journalist an opportunity to attend and write about it in their story. The media loves photo opportunities, so plan as many events as possible.
10. One of your business cards which includes your contact information and possibly a photo of you and your book.
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